How do you tap into a wider market to promote your event

Kim Hesse sm

Kim Hesse

Angela asks “How do you tap into a wider market to promote your event?”
Do you buy lists? If so – how to find which company provides the better lists to use?
I find that our company always uses our own membership database to send out everything. However they are already our members, we need to get those people who are not members to attend our event.
Do you have any tips or ninja tactics that you use? I would love to hear about them, feel free to post in the comments below.
x Kim 

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