Module 3: People

Step One: Getting People to Attend

Module 1:
Purpose

Module 2:
Place

Module 3:
People

Module 4:
Prepare

Module 5:
Event Ninja

Module 6:
Prove ROI

Getting People to Attend

You already know who you need to invite to your event so now you need to decide whether to engage a PR company or use your own contacts and connections using your database and social media to promote your event.

We cover using partnerships and affiliates and ask what partnerships are out there to increase the amount of people your invitation gets sent to. This section includes a framework for writing distribution partnership proposals.

Refer to page 2 of your People Manual to complete this step.

Below you will find an example Distribution Partnership Document, Calling Script and example Partnership Brainstorm List from one of our events.

Document & Template downloads

Example

Distribution Partnership Document

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Template

Calling and Email Script for Distribution Partners

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Example

Distribution Partner Brainstorm

Example

Example Email - Invitation ready for you to send

Continue to Step Two: Invitation Type

Module 3

Quicklinks

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Step One: Getting people to attend

A Venue Brief is a simple, yet detailed document that outlines your event requirements and what you are looking for in a venue.

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Step Two: Invitation Type

Before you start the venue hunt you need to think about what style of venue you are looking for. Perhaps there is a theme to your event that you need to meet.

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Step Three: Invitation Content

We give you a list of things to look out for when looking at your proposals to ensure none of your requirements have been missed or incorrectly quoted on.

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Step Four: Registration

It’s now time to create a comparison chart which helps you to analyse and compare each of your favourite venues.

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Step Five: Confirm

The Site Inspection - What should you think about, things you should be looking out for and which questions you should ask.

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Step Six: Send Invitations

Anything is up for negotiation, you just have to ask. It’s not about getting the lowest price, remember we are all in this Event together.

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Step Seven: Follow Up

Anything is up for negotiation, you just have to ask. It’s not about getting the lowest price, remember we are all in this Event together.

The 'Module 3: People' manual will be referenced throughout the steps of this module.

Download the 'Module 3: People' Manual

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